Cisco
Cisco’s global sales force uses Prolifiq to find and deliver the right
selling content to customers, when and where they need it.
Challenge
Cisco’s extensive library of digital content
helps their customers make informed
buying decisions. Cisco marketers needed
a way to put all of this content at the
fingertips of their global sales force.
Solution
Cisco deployed Prolifiq integrated with
their Salesforce CRM application. Now their
selling content is available inside their
normal sales work flows. Cisco marketers
use Prolifiq’s Content Library to
manage, localize and distribute the content
automatically, cutting lead time for new
content distribution dramatically.
Result
Cisco prefers to keep the details of one
of their best kept secrets... well... secret.
Project leader Nikhil Bhat, Senior Manager,
Worldwide Sales Automation, Commercial
Sector, offered this commentary: “We
have never seen an application integrate
so seamlessly and work so effectively, as
advertised, until Prolifiq.”