Corbis
Corbis’ global sales force uses Prolifiq to deliver thousands of
images to their customers and prospects.
Challenge
Corbis is a leading provider of digital
content to advertising, marketing
and media professionals. Their sales
professionals needed a way to pull selected
images from their massive content library,
embed them in personalized 1:1 messages
and deliver them to customers. Corbis also
needed a way to integrate customer data
into 1:1 sales communications.
Solution
Corbis rolled Prolifiq out to the global
sales force, and then utilized the Prolifiq
API (application programming interface)
to link to its proprietary image library
and customer data base. This powerful
combination puts millions of images at the
fingertips of the sales force, and customer
data is used to automatically generate
targeted selling messages for each sales
person.
Result
Corbis sales professionals can now create
ad-hoc rich messages as well as send staged
messages designed for critical moments
of truth in the customer life cycle. The
solution has had a measureable impact on
sales effectiveness and revenue.
Watch the video: Using Content to Help Sales
Watch the video: Trigger Messaging Leads to increased Revenue
Read more in Marketing Sherpa about the Corbis trigger program.